elite clubs national league
Social Media Manager
Summary
I took over the Social Media Manager position for the ECNL in May of 2023. It was a dream come true to rejoin a league I once played in and help elevate the stories of these amazing young athletes.
In this role, I collaborate with the creative team to lead the social media strategy for the whole league. This includes creating a comprehensive social plan for each ECNL event, where I also help manage its execution.
This league is unique in that it is home to some of the best youth soccer players in the country which gives us the opportunity to get creative with strategies to amplify athlete accomplishments, and in turn, the league. For example, during my time we’ve had our athletes feature in the Women’s World Cup, go pro, participate in the NWSL Draft, etc - take a closer look below
skills
Social Media Strategy
Social Media Management
Project Management
Lightroom/Photoshop
By the numbers
Premiere Pro
Photography
Content Creation
Capcut
Asana
Airtable
Buffer
Copy
ECNL Girls Instagram
Grew Instagram followers by 124%
Increased daily average impressions by 46%
Maintained a 9% engagement rate on Instagram Posts
ECNL Girls Twitter
Grew Twitter followers by 10% in 8 months
Increased the number of engagements by 42%
Maintained a 1.2% engagement rate
ECNL Boys Instagram
Grew follower count by 118% in 8 months
Increased daily average impressions by 52%
Maintained a 8.5% engagement rate on Instagram posts
ECNL Boys Twitter
Grew followers by 32% in 8 months
Increased the number of engagements on each post by 67%
Maintained a 1.5% engagement rate
amplifying athlete accomplishments
Graphics Credit: Jaquie Kos // ECNL
Two active ECNL players, Solai Washington and Casey Phair, made history at the 2023 Women’s World Cup.
Riley Jackson was the first of several of our players to go pro in 2023. We put out similar graphics for each of our players that declared for the next level.
A part of the ECNL’s social strategy is to elevate our player/alum accomplishments while also reminding our audience why they should choose ECNL/what sets it apart. These graphics do just that in showing how many of our alum go on to play for top schools/accomplish big things at the next level.
