ECNL x NWSL Draft
Mini Campaign
summary
Each year the National Women’s Soccer League (NWSL) hosts a draft to welcome the next generation of women’s soccer stars into the league. The ECNL is in a unique position as the most elite youth girls league in the country and its alum make up most of the players taken and entered in the draft. I was tasked with creating a mini campaign strategy to highlight the ECNL Alum taken in the draft, but also that the ECNL continues to be the premier league for youth girls soccer in the country.
The Plan
10 AM Day of Draft
Wish our alum good luck in the draft/started building the hype. Shared on all platforms.
NWSL x ECNL Draft Boards
Savy King Graphic
Savy King was an important alumni for us as she won a an ECNL National Championship in 2023. We wanted to highlight her and the first ECNL player taken in the draft, which happened to be her! Shared on all platforms during the draft.
After each round we put out a draft board on IG Stories and Twitter. We posted all of the draft boards on Instagram after the draft was over.
By the Numbers
ECNL x NWSL Draft Stats Graphic
Monday after the draft we put out a stats graphic showing the amount of ECNL Alum taken in the draft vs. everyone else. At the end of the day, the ECNL is a business and we highlight these numbers as a way of showing that we are delivering on what we’re promising players - a platform that best prepares you for the next levels.
In total, the ECNL generated a 51% increase in impressions, a 53% increase in reach, a 26% increase in likes and had a 9% engagement rate.
